User-driven New TV Concept Creation

Designize lab. conducted a project with Samsung Electronics, the biggest company in South Korea.

The project aims to develop new TV concepts through design-driven research, which consists of three stages.

1) Understand Social & Technological Trends on TV

-Trend research

2) Generate New TV Concepts and Extract Themes

- Context mapping

- Generative workshop

3) Propose Final New TV Concepts

= Expert workshop with designers

- User scenarios