Policy Masterplan for Young Single Households

Aims

To establish potential policy domains for young single households in Daejeon

To develop a public service design concept for young single households in Daejeon

Process

  1. Understanding Current States

    Current policies for single households in South Korea

    Trend research for young single households

  2. Mining Opportunities

    5 potential policy domains for young single households in Daejeon

    • Mutual help (품앗이) in everyday life

    • Product/Space rental service

    • Community dietary life

    • Reusable package/container for delivery food

    • Sperate garbage collection for LowRise Residental Area

    Stakeholders interviews and user studies (Lifestyle mapping workshop)

  3. In-depth User study

    Probe study using Instagram STORY function

    Collect 1,500 dietary logs

    Qualitative coding analysis

    8 dietary needs and 4 user values as motivational factors for the Mutual help service

  4. Developing a service concept

    Mutal help matching service (App) for dietary life of young single households

Ki-young Nam