User Value-Based Business Design Workshop
KAIST 지역협력센터 / 2022.06. ~ 2022. 09.
Project Aims
To support/educate start-ups to establish their commercialization and communication strategies based on design thinking
Process
The one-day ‘design thinking’ workshop was conducted with 11 start-ups. This workshop was facilitated by Designize Lab with four sessions:
Building a persona of target customer
Defining problems from the user perspective
Finding Solutions
Establishing the strategy for value communication