User Value-Based Business Design Workshop

KAIST 지역협력센터 / 2022.06. ~ 2022. 09.

Project Aims

To support/educate start-ups to establish their commercialization and communication strategies based on design thinking

Process

The one-day ‘design thinking’ workshop was conducted with 11 start-ups. This workshop was facilitated by Designize Lab with four sessions: 

  1. Building a persona of target customer

  2. Defining problems from the user perspective

  3. Finding Solutions

  4. Establishing the strategy for value communication

Ki-young Nam