Scenario Development for Value-Driven Investment Service
NH 투자증권 / 2022.06. ~ 2022. 11.
Aims
To discover in-depth needs and the trends of the value-driven investment among MZ generation through design research methodology
To propose a service development direction by establishing the scenario for the value-driven investment service specialized for MZ generation.
Process
discovery trends and motivation
Trend research of investment in MZ generation
Case research of value-driven investment services
define the opportunities
A web survey of the MZ generation’s needs in value-driven investment
Finding Solutions
Building a persona
Expert workshop with designers and experts in developing investment items
Establishing the strategy for value communication
Converging and Refining the final ideas
Developing the user scenario of value-driven investment service